Purchasing a garage door takes time, and it’s easy for a consumer to get distracted from the process. Clopay needed a campaign that not only raised awareness but stayed with the consumer - bringing them relevant messaging to keep the brand top-of-mind. An integrated campaign combining TV and print with dynamic display ads helped create stronger leads and drive bigger sales by presenting messages that evolved along with each shopper’s level of brand engagement. Creative Direction, Original Concept, Copywriting.