Kinetico "Tappy Thoughts" Social Campaign
Kinetico Water Systems wanted to raise awareness of their products and services through a social campaign. We created Tappy Thoughts, a happy glass of water with a love of hydration via Kinetico products and a tendency to speak in water-related puns and dad jokes. The punchline? A 38% increase in leads, 50% increase in social engagement and $2M in growth for dealers.
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